Scot Wheeler (Strategy)
Company: Leapfrog Online
Title: Vice President, Marketing Insights
Location: Evanston, Illinois, USA
Scot leverages over 20 years of experience in marketing, technology and analytics in leading Leapfrog’s team of marketing analysts and decision scientists in Marketing Performance Analysis, Predictive Analytics and If/then Scenario Planning. Scot is an Adjunct Lecturer in NU’s graduate IMC program where he teaches Digital Analytics, Market Research & Statistics, and is the author of the recently published book “Architecting Experience: A Marketing Science and Digital Analytics Handbook”. Prior to his current roles, Scot was group director of marketing science for the digital agency Critical Mass. Before that, he ran product development, marketing and sales for the social media analytics platform Evolve24.