INTERDISCIPLINARY Sessions // APRIL 10
VOICE IS THE FUTURE ECOSYSTEM
Designing for Voice, AI and Conversational Commerce
By the end of 2018 more than 30% of all Americans will be using a digital assistant daily, and by 2020 half of all search will be by voice. Voice is the original user interface, so the adoption numbers shouldn’t really surprise, yet marketers are struggling to understand the importance of Conversational AI as part of their ecosystem.
In this session, we will dive into the current Voice landscape and talk about what’s coming. We will also talk about the importance of a conversational strategy for search and how big voice commerce will be within the next 4 years (hint, estimates were just remade upping the number from $11 billion to over $40 billion by 2022).