INTERDISCIPLINARY Sessions // APRIL 10
Closing the Ignorance Gap Between Your Clients and Agency
A presentation is not a briefing. A Brief has entirely different purpose and outcome, and here is why this is important for agencies to understand. The way you currently brief, including client briefings, team briefings, or project kickoffs, contributes more towards creating problematic projects and clients relationships that you would ever think.
We’re revealing to this audience only, some eye-opening, under-the-hood, science-based research and insights on the many pathologies that contribute to a gap between client expectations and team understanding of what to deliver as a part of the project. Then we’ll follow up with a Team-driven briefing exercise as one powerful example of closing the ignorance gap.