Track Sessions // APRIL 9

STRATEGY

In this track, participants will be challenged to rethink and 'level up' their skills and practice when it comes to strategy within a digital agency setting. Session topics will include:

  • Running a Strategy Discipline: Incorporating Strategy throughout Your Agency
  • Understanding How Other Agencies are Implementing Strategy
  • Best Methods to Hire & Mentor Strategists
  • Where Strategy Fits into a Process (or Lack of Process)
  • Sharing Best Practice Deliverables and Activities
  • What the Next Wave of Strategy and Strategists Look Like

Note: On Day 3, we will offer a separate Master Class on Business Strategy for Digital Agencies, including a focus on how to evolve your company strategy based on a variety of factors (including agency growth, changes in the marketplace, and other variables). Such business strategy topics will not be covered in the Day 2 track described above.


Faculty Leaders

 
Soda20160911.jpg

Mark Pollard

Founder, Mighty Jungle

View Full Bio