How Agencies Can Profit from the Demise of Advertising

Most commentaries on the decline of advertising focus on changing media landscape, but ignore what really matters, which is how consumer behavior and expectations have fundamentally shifted. Advertising will never sufficiently engage the hyper-connected (often millennial) consumer of today. At the dawn of an era of 1:1 brand communication where relevance, timeliness, intimacy and context rule, Selligent’s April Mullen and Nick Worth will discuss how digital agencies can lead their clients into this new world of data, technology, strategy and creativity.

Presenters: April Mullen, Sr. Marketing Strategist & Nick Worth, CMO