INTERDISCIPLINARY Sessions // APRIL 10
PRODUCT DESIGN AND INNOVATION
Trends, Best Practices and Why Most Agencies Get It Wrong
Digital product design is a hot topic and one that’s often mischaracterized. There’s no doubt that many agencies, design studios and consultancies are eager to expand into this realm, but the move isn’t as simple as it might seem. Cultural transformation plays a big role and the mechanics of assembling and sustaining the right team can be a big challenge. In this session, we’ll look at the latest trends in digital product design, why it’s important for businesses (of all types) to invest in invention, and what it takes to build a practice that can ideate, incubate, fund, develop and commercialize winning digital products… whether they’re for your agency, a client or a new investor.