Account Management versus Project Management is a perennial point of discussion -- and at times contention -- within the digital agency setting. This session will explore boundaries and effective workflows for these interconnected functions and whether both roles need to exist.
Using the discussions from the Day 1 Strategy track as a starting point, this Master Class will explore what the next wave of strategists (and the work they produce) will look like, and how it will shape the agency business.
Special Session for Strategy Delegates
This intensive workshop is targeted at anyone within the agency environment interested in working in cross-functional teams, showing how all members of the team can truly be part of Agile process.
In this session, Talent leaders will discuss the talent cycle with particular focus on developing and sustaining top digital agency personnel.
Product Development leaders, together with Design & Design Thinking, Technology, and Strategy delegates, will explore the most effective methodologies to create, design and bring your own products to market.
This session will investigate the ways agencies and prodcos can use modern workflows to achieve maximum effectiveness, and the optimal tooling required to sustain it.
Special Session for Technology Delegates