Nov
14
12:30 PM12:30

How Agencies Can Profit from the Demise of Advertising

Academy Partner: Selligent

Most commentaries on the decline of advertising focus on changing media landscape, but ignore what really matters, which is how consumer behavior and expectations have fundamentally shifted. Advertising will never sufficiently engage the hyper-connected (often millennial) consumer of today. At the dawn of an era of 1:1 brand communication where relevance, timeliness, intimacy and context rule, Selligent’s April Mullen and Nick Worth will discuss how digital agencies can lead their clients into this new world of data, technology, strategy and creativity.

Presenters: April Mullen, Sr. Marketing Strategist & Nick Worth, CMO

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Nov
14
12:30 PM12:30

Key Operational and Financial Metrics for Digital Agencies

Academy Partner: Unanet

This session will review key performance indices for digital agencies such as utilization, gross & net margin, billed vs. recognized revenue, %complete, estimate to complete, a/r aging, balance sheet, etc. Unanet’s software allows digital agencies to streamline traffic coordination, planning/budgeting for rate cards, time tracking & expense reporting, billing & revenue recognition, real-time project reporting, dashboards, and KPIs, and backend Financials, e.g. Income Statement, Balance Sheet, AP, AR, and Indirect Costs.

Presenter: Chris Craig, CEO

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Nov
14
12:30 PM12:30

Making the Impossible Real

Academy Partner: Microsoft

Microsoft enables builders, makers and creators to shape new businesses and social realities. From chatbots which bridge the gap between human and machine language to artificial intelligence that can make the impossible real – consider helping the blind to see. We will talk about technology innovations, such as Microsoft Bots, Cognitive Services and HoloLens, that will drive significant impact for brands and agencies alike.

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Nov
14
12:30 PM12:30

Information Underload: How to Prevent Teams from Making Poor Decisions

Academy Partner: 10,000ft

It has been said that a company’s culture is reflected by the decisions that are made when the CEO is not in the room. But how can leadership ensure each decision is in the best interest of the business?

Join Martijn van Tilburg as he introduces his concept of data-verified decision-making and how it applies to creative leaders and their teams. He’ll share strategies for empowering teams to make better decisions and how that translates into competitive advantage and business growth.

Presenter: Martijn van Tilburg, Founder & CEO

 

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Nov
14
12:30 PM12:30

Delivering Excellence... Under Pressure

Academy Partner: ULTRA Testing

Digital footprints have exploded and the talent, tools and services used 5 years ago are no longer relevant today to deliver the quality your clients demand.

Join ULTRA's co-founders for lunch and find out how talent on the Autism Spectrum beat IBM, why Tribal up-sourced their quality assurance and the three things you need to know to deliver excellence in a multi-platform, multi-device world (and avoid the unnecessary stress!)

Presenter: Art Schectman, Co-Founder

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Nov
14
12:30 PM12:30

Growing Your Agency with Marketing Automation

Academy Partner: SharpSpring

Marketing automation is more than just a buzzword; it’s a way for your agency to generate monthly recurring revenue, prove ROI and create stickier, higher value relationships. Attend this session to learn how automation can effectively widen your funnel and drive big results. You might think of marketing automation as an operating expense. When you use a platform built for agencies, it can become a revenue generator allowing you to deliver results for your clients.

Presenter: Jared Beasley, VP of Partnerships

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Nov
14
12:30 PM12:30

Seeing Digital Marketing as Product Delivery: Integrating Digital Analytics with Classic Research to Guide Design Thinking around Digital Marketing Delivery

Academy Partner: Leapfrog

For brands to be effective in digital marketing, the approach must shift from communicating advertising messages to delivering consumer experiences. And those experiences – even if “just advertising” – should be seen by your target consumer as a natural part of the overall product experience. This evolution from a communications approach to a product delivery mindset is based on the principles of design thinking and fueled with insights from integrated digital data analytics and more traditional research methods.

Presenter: Scot Wheeler, VP of Marketing Insights

 

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