Track Sessions // November 13th

BUSINESS DEVELOPMENT

In this track, senior business development talent will leverage the insight and expertise of the SoDA community in developing the business of digital agencies. Session topics will include:

  • Effective Strategies & Best Practices for Lead Generation
  • Analysis of the RFP Process & How Clients Search for and Evaluate Agency Partners
  • The Art of Pitching—What Wins & Why
  • Optimum Strategies for Evaluating Opportunities & Tracking Business Development
  • Client Development & Upselling—What Metrics to Employ
  • Leveraging New Clients: Nurturing Long-Term Relationships and Repeat Business
  • Pricing Strategies and Alternative Compensation Approaches
  • Evolving from Project-Based New Business to AOR Engagements