Track Sessions // APRIL 9


In this track, senior business development talent will leverage the insight and expertise of the SoDA community in developing the business of digital agencies. Session topics will include:

  • Effective Strategies & Best Practices for Lead Generation
  • Analysis of the RFP Process & How Clients Search for and Evaluate Agency Partners
  • The Art of Pitching—What Wins & Why
  • Optimum Strategies for Evaluating Opportunities & Tracking Business Development
  • Client Development & Upselling—What Metrics to Employ
  • Leveraging New Clients: Nurturing Long-Term Relationships and Repeat Business
  • Pricing Strategies and Alternative Compensation Approaches
  • Evolving from Project-Based New Business to AOR Engagements

Faculty Leaders

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Michelle Tang

Chief Growth Officer, Organic

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Barbara Yolles

Chief Marketing Officer, TMS

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