Welcome to the SoDA Academy!

November 14, 2016
The 2nd edition of the SoDA Academy starts today!  Launched a year ago in response to member feedback requesting new and better professional education opportunities for digital leaders, the expert faculty of this year’s Academy is poised to deliver two days of immersive, peer-to-peer learning. Over the past year, we took your feedback and insights… View Article

Move Fast, Without Breaking Things

by Art Shectman, Co-Founder of ULTRA Testing | November 5, 2016
These days, even twenty-something billionaires and their hyper-growth startups need to move fast without breaking things. When Facebook launched back in 2004, things were much simpler. The world had one browser, Internet Explorer, with over 90% share of global usage. The Internet of Things was only a thing if you read Scientific American. It had… View Article

Check out who’s coming to the Academy…

October 28, 2016
This year’s SoDA Academy is just around the corner!  Starting on November 13, you will be able to connect, share and be inspired by an unmatched collection of digital marketing experience from around the globe. To illustrate the depth and breadth of this gathering of talent, we’ve created this infographic to show off the incredible… View Article

Design Thinking for Marketers

October 18, 2016
By Scot Wheeler, Leapfrog Online In the first post of this two-part series, I introduced the Marketer’s Journey as a path to both technical and organizational integration that marketers must navigate as they evolve to align with the also evolving expectations of consumers related to how marketing manifests in their consumer journeys. I noted that… View Article

The Marketer’s Journey

October 13, 2016
By Scot Wheeler, Leapfrog Online We are all aware of the Consumer Journey – the roundabout path through multiple points of interaction with our brand, competitors and external sources of information that consumers follow as they move from awareness of their options, through consideration of their choices, to commitment to a purchase (or not). What… View Article