BUSINESS DEVELOPMENT TRACK LEAD
Chief Marketing Officer, TMS
Barbara Yolles is the architect of TMS’ marketing, communications and strategic growth initiatives. Her 25+ years in the Agency world combined with her client-side experience at multi-billion dollar companies provides her a unique perspective in how to drive growth for agencies and brands alike. A seasoned brand marketer with a diverse client and industry portfolio, Barbara is best known for driving game-changing solutions that fuel business success.
In the Agency world, Barbara served as Chief Marketing Officer at Campbell Ewald, Chief Growth Officer at McCann North America and EVP, Group Managing Director at Kirshenbaum Bond Senecal & Partners where she played numerous leadership roles across business development, marketing communications, brand growth and account management.
While her client-side experience ranges from quick service giant McDonald’s to United Shore, the nation’s #1 Wholesale Mortgage Lender, she’s best known for building a brand from the ground up and architecting in-house Agency concepts. Her leadership at United Shore drove 4x growth in four years while building out a 35-person in-house marketing team.
Skilled at team leadership, Barbara tests and perfects her strategies with “Team Yolles” — a.k.a her eight sons. In between her kids’ school, lacrosse, football and basketball, she enjoys traveling, runs competitively and plays classical piano.