This session will investigate ways to develop a bespoke business model for your agency, with a process led by Strategy and Talent but also incorporating aspects of Operations and Business Development, to find the unique path that works for you.
To fully impart the skills and techniques required to maximize the potential of your account management team, there are specific methodologies unique to the discipline that should be embraced. This workshop o ers an immersive exploration of those approaches and how best to implement them.
Special Session for Account Management Delegates
This session combines Strategy with Business Development and Design Thinking to analyze the concept of strategy and how best to package and position strategy as an o ering within your agency.
This session combines Design Thinking and Technology, as well as Strategy, Talent and Analytics, to discuss methods for e ectively harnessing and designing with data.
During periods of dramatic growth and/or rapid-fire project deadlines, it o en becomes evident that QA processes are not as strong as originally thought. This workshop will take a deep dive into the tools and methods project managers and QA teams should embrace to navigate this o en daunting process.
Special Session for Project Management Delegates
An intensive workshop focusing on the unique challenges and opportunities that arise when designing for mobile devices and wearables.
Special Session for Design Delegates
While it's easy to get lost in the weeds of every tiny corner of the new marketing landscape, the problem for most executives is seeing the big picture so they can chart the right course for the future. This session will focus on the fundamentals that will power modern marketing for years to come, and provide an action plan that will show how to construct a modern marketing system.
Everyone wants to be the employee-powered agency: modern, relevant, fast and fun. But that’s easier said than done. What does it take to become one of these organizations, and is yours really one? This hands-on workshop--attendees will get to do their own agency scorecard--is your chance to take a deep dive into understanding what it takes to get 30-50% performance gains and see clients and teams much happier.