Seeing Digital Marketing as Product Delivery: Integrating Digital Analytics with Classic Research to Guide Design Thinking around Digital Marketing Delivery

For brands to be effective in digital marketing, the approach must shift from communicating advertising messages to delivering consumer experiences. And those experiences – even if “just advertising” – should be seen by your target consumer as a natural part of the overall product experience. This evolution from a communications approach to a product delivery mindset is based on the principles of design thinking and fueled with insights from integrated digital data analytics and more traditional research methods.

Presenter: Scot Wheeler, VP of Marketing Insights