Track Sessions // APRIL 9


In this track, delegates will explore the models, practice and value of account management in digital agencies. Session topics will include:

  • Account Management versus Project Management – What’s the Right Mix?
  • Turning Project Revenue into Retained Revenue
  • Sales Goals for the Account Management Team
  • Relationship Building that Scales
  • NPS and Other Methods of Gauging and Measuring Client Satisfaction
  • The Art & Science of AM Training
  • Leading the Client - Adopting a Goal and Data-Centric Approach
  • Hiring and Developing Great Account Managers
  • Playing Nice in the Agency Sandbox

Faculty Leaders


Pauline Ploquin

Chief Relationship Officer & Partner, Struck

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