The SoDA Academy

April 9-10, 2018 // Long Island City

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Making and Managing

The SoDA Academy is a two-day, invitation-only learning conference exclusively for practice leaders in the digital agency community striving to balance their dual roles as makers and managers. Faculty leaders and attendees are carefully matched to one of ten discipline-related tracks and sessions are designed for peer-to-peer learning, knowledge sharing, best practices and accelerated professional growth.

SoDA Member Price: $1,199


Standard Price: $1,399


It’s an Academy, not a Conference

SoDA collaborates closely with our global community of digital agency leaders, creative visionaries, technology disruptors, education experts and client-side marketers to bring you an experience that is truly unique. Based on a model of radical peer-collaboration, transparency and shared learning, The SoDA Academy is designed to dig deeply into the issues, challenges and opportunities you face as a leader, manager and practitioner.

A Global Gathering of the Best

The SoDA Academy brings together 300+ leaders from some of the best digital agencies, production companies, design studios, integrated agencies and consultancies in North America, South America, Europe, Asia and Australia. Big Spaceship, MediaMonks, Stink Studios, Local Projects, Odopod, Mirum, Firstborn, Digital Kitchen, Razorfish, GSD&M, Organic, Pereira & O’Dell and more are just a few of the agencies represented at the 2016 event.



Track Sessions

Day 1 is designed to introduce attendees to new ways of interacting in a learning environment - within their subject matter tracks, attendees will engage in open and frank discussions of pressing challenges, unmet needs, and emerging opportunities. We’ll look at both trends affecting the disciplines and the roles of each discipline in agency management, growth, and thought leadership. Click the icons below to learn more:

Previous Academy session topics included. Detailed agenda for 2018 coming soon!


Interdisciplinary Sessions

Day 2 offers a broad mix of interdisciplinary as well as discipline-specific sessions.

Delegates who wish to remain in a discipline-specific environment (with other Design & Design Thinking leads, for example) will be able to select from an array of Master Classes that will be even more intimate than the Day 1 tracks, allowing participants to dive deeper and to explore additional topics within a rigorous collaborative learning environment.

Meanwhile, cognizant of the fact that work within modern digital agencies is not brought to fruition within a silo at the individual discipline level, delegates will also be able to choose from interdisciplinary sessions focused on the multiple, cross-cutting ways practice areas within agencies intersect and overlap. We’ll offer sessions around agency leadership and innovation, as well as focused workshops on how disciplines such as strategy, analytics and design thinking (for example) should collaborate to produce the most impactful digital experiences possible.


A global gathering of the best.

Now in its third year, The SoDA Academy brings together a diverse group of agency leaders, creative visionaries and technology disruptors from North & South America, Europe and Asia for two days of inspiring peer-to-peer learning, knowledge sharing, best practices and accelerated professional growth. 




Museum of the Moving Image

We are thrilled to announce that New York City’s Museum of the Moving Image will serve as our headquarters for the 2018 edition of The SoDA Academy. The museum’s inspiring architecture, light-filled gallery spaces, digital learning suites and expansive courtyard will serve as the perfect backdrop for this year’s event.

The recently transformed museum features a stunning, modern and versatile building by architect Thomas Leeser with spaces that will enable even greater levels of collaboration and delegate interaction this year.

The Academy’s Opening Reception will take place on Sunday evening (April 8, 4-6PM) at The Paper Factory Hotel, all attendees are invited to join.

And in true SoDA style, the conversations initiated during the daytime sessions will continue in a more social setting on the evenings of April 9-10. Details on evening activities will be released in the coming months.

The Paper Factory Hotel

A radio manufacturing factory in 1920s, a paper factory in 1970s, converted into a 123-room hotel in 2010s. The hotel is located in the heart of Long Island City, at the crossroads of the charming Kaufman Arts District and trendy Astoria in the borough of Queens. 

To book a room please use SoDA’s contracted rate here.


SoDA Operations Team

Tom Beck, Executive Director | (734) 649-3944

Kendyll Picard, Operations Director | (727) 967-9342

Pamela Strother, Marketing & Partnerships Program Manager |

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. For more information, visit

Questions? Contact us!

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